Most likely, you encountered it around 7 IST today or yesterday depending on whether you are a reader of Times of India or The Hindu. Volkswagen sprung a novel surprise on the unsuspecting, just-out-of-bed readers by attaching a contraption with a photo diode on the last page of the paper which continually played an audio ad.
The simple device played the ad whenever it was opened.Great recall.Plus.The thing wouldn't shut up though.You had to cut light off in some way (folding the paper,place your hand on it,tape something over it, break the damn thing).Minus.
First such use of audio in the print medium.Plus.Doesn't seem like a great idea if it is going to be a trend(irritating audio every morning could be a PITA).Minus.
Full score for novelty.Plus.The ad itself wasn't all that great though.Minus.
Volkswagen, always known for using wonderful ads for marketing, has done it again.Check out some more VW gems at www.greatvwads.com/
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